Our experience - Printed media

2001 – 2002

• Creation of the layout of a new tabloid
• Complete marketing of introducing the new tabloid to the market
• Preparation of the tabloid’s advertising image
• Increasing the tabloid’s familiarity, significance
• Creating and increasing the tabloid’s brand value
• Planning the tabloid’s advertising campaign
• Creating and increasing general sympathy towards the tabloid with PR technologies
• Creation and conduct of purchase incentive strategy
• Cooperation in developing the tabloid’s distribution strategy
• Increasing the number of sold copies
• Organising the tabloid’s events
• Organising the tabloid’s promotions

2001 – 2002

• Creating the new layout of a fortnightly paper
• Execution of the paper’s complete marketing activities
• Preparation of the paper’s new advertising image
• Planning the tabloid’s advertising campaigns
• Increasing the sympathy towards the paper with PR techniques
• Have the paper’s colleagues perform in other mediums
• Conduction of the paper’s purchase incentive campaign
• Increasing the number of sold copies
• Organising the paper’s promotions
• Increasing the paper’s brand value to achieve exit points