Trade market

2008 – 2015

Preparation of the shopping centre’s corporate image
Implementation of the image in all assets related to operation
Preparation of the shopping centre’s advertising image
Preparation of the shopping centre’s internal and external navigation system
Preparation of the shopping centre’s internal and external advertising tools
Communication strategy before and during the opening
Organisation of the opening event
Preparation of Website for tenants to support operation
Preparation of tenant proposals
Editing and production of introductory publications
Planning campaign for tenant recruitment
Conduction of online and offline campaign for tenant recruitment
Preparation of tenant manual about image regulations
Preparation of annual marketing communication action plan
Implementation of online, offline and outdoor campaigns
Satisfying marketing requirements of already existing tenants
Preparation and execution of internal and external PR action plans
Planning and organisation of commercial discounts, events, promotions to increase visitor number
Conduction of campaigns for commercial discounts, events to increase visitor number
Production of media partnerships
Preparation and management of press relations
Crisis communication