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The product image is the means of influencing people.

termek-arculattervezesProduct image design can, on one hand establish the contact between the product and the producer, and on the other hand it can provide the opportunity for the product to break away from the manufacturer and satisfy the customers’ individual requirements with independent appearance. The latter is the most important mission of a product image. A good product image reflects to the company’s identity, while forming the products personality at the same time, which is necessary for its marketability.

Creating the appropriate product image is the most defining element of the product’s success and lifespan.

Images of products change much faster than the corporate image, since to determine the market position we need changes that maintain continuous interest, or increase new purchasing stimuli in the consumers.