Projects and events

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We have to plan the route well otherwise we won’t make it to the finish.


Nowadays the project-based implementations are becoming more and more popular in almost every industry, since they have well-defined starting and finishing dates. Considering its structure and implementation, the project image can be placed between the corporate and the product image. Since projects have determined lifespans, it is not necessary to give them as comprehensive and long term images as for a corporation, however, it is a much more complex challenge than creating a product image.

Projects always have clearly defined objectives – the images created for them should reflect those.

Images of events are similar to project images, only in this case the product of the project is the event itself. Here we have to pay attention to the target group, the date of the event and the frequency of its occurrence.