Our experience - Tourism

2007 – 2013

• Preparation and introduction of travel agency’s new corporate image
• Preparation and introduction of travel agency’s new advertising image
• Implementation of the new image in every item of the travel agency
• Preparation of the travel agency’s annual marketing plan
• Planning the offline and online marketing strategy of the travel agency
• Conduction of offline and online marketing campaigns
• Implementation of outdoor campaigns
• Editing and production of periodic publications
• Editing and production of travel brochures
• Production of leaflets, nationwide distribution
• Creation of internal and external image of the national sales network
• Design and implementation of the national sales network’s local advertising
• Support of the national sales network’s local events
• Implementation of the travel agency’s national image building campaign
• Arranging media cooperation
• Generating sales incentive discounts
• Organising promotions
• Participation at travel exhibitions, shows
• Creation of the national sales network’s internal communication
• Building and management of press relations
• Preparation of Website
• Evaluation of surveys, their incorporation into communication strategy changes
• Elaboration of governing marketing strategy towards the online sales channel
• Conduction of online purchase incentive offers

2014

• Introduction of the travel agency’s new name at the market
• Preparation of new corporate image for the travel agency’s new name
• Preparation of the travel agency’s completely new advertising image conception
• Implementing the new image elements in every communication device
• Design of the sales network’s new internal and external image
• Preparation of new website
• Communication strategy supporting online sales